Campaña publicitaria
BECAUSE FIRE IS BETTER
El proyecto se basa en crear una campaña publicitaria mediante vídeos virales distribuidos en redes sociales como Instagram y Twitter.
En cada vídeo vemos el fracaso de grupos de amigos, parejas y hermanos que acaban siendo convencidos por la mejor opción: las hamburguesas de Burger King, el verdadero sabor de la carne a la parrilla.
El uso de emoticonos es la mejor forma de comunicación que tienen los jóvenes hoy en día. Es el nuevo lenguaje, pues se cuenta todo a través de ellos. Esto, unido a sucesos cómicos y virales, crea mayor impacto entre nuestro público objetivo.
TRABAJO REALIZADO CONJUNTAMENTE CON:
Cliente /
Burger King
Auto-Promoción
Rol /
Diseño
Montaje
Animación
Año /
2018
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